Your website is your digital storefront. And just like a physical store with a broken sign and dirty windows, a bad website sends customers running to your competitors before they ever pick up the phone.
Here are five signs your website is costing you real money.
1. It Takes More Than 3 Seconds to Load
This is the silent killer. Google’s own research shows that 53% of mobile visitors leave a site that takes longer than 3 seconds to load. That’s more than half your potential customers gone before they even see what you offer.
Test your site speed at Google’s PageSpeed Insights tool. If your score is below 50 on mobile, you have a serious problem. Common culprits include oversized images, cheap hosting, bloated plugins, and poorly coded themes.
The fix often isn’t complicated — compress your images, upgrade to quality hosting, and ditch the bloated page builder. A fast site doesn’t just keep visitors around; it also ranks better on Google.
2. It’s Not Mobile-Friendly
Over 60% of all Google searches happen on mobile devices. If your website doesn’t work perfectly on a phone, you’re invisible to the majority of your potential customers.
Pull out your phone right now and look at your own website. Is the text readable without zooming? Can you tap buttons easily? Does the navigation work? If you’re struggling with any of these, your customers are too — and they’re leaving.
3. There’s No Clear Call to Action
A visitor lands on your homepage. It looks nice. They read a bit about your company. Then… nothing. There’s no obvious next step. No “Call Now” button. No “Get a Free Quote” form. No reason to take action right now.
Every page on your website should have a clear, compelling call to action. Tell visitors exactly what to do next and make it impossibly easy for them to do it. A phone number in the header, a contact form above the fold, and a strong value proposition are the bare minimum.
4. You Can’t Find It on Google
Search for your main service plus your city. Something like “plumber Polk County” or “family lawyer Lakeland.” If your website doesn’t show up on the first page, it effectively doesn’t exist for most customers.
95% of people never go past page one of Google. If you’re on page two, three, or worse, you need SEO — and probably a website rebuild that’s actually optimized for search engines from the ground up.
5. It Looks Like It Was Built in 2015
Web design trends evolve, and customers notice. If your site has tiny text, stock photos that scream “generic,” a cluttered layout, or that distinctly dated look, visitors subconsciously lose trust.
People make snap judgments about businesses based on their websites. Research from Stanford found that 75% of users judge a company’s credibility based on their website design. An outdated site doesn’t just look bad — it makes people question whether you’re still in business.
What a Good Website Actually Does
A well-built website isn’t a digital brochure. It’s a lead generation machine that works 24/7. It should show up when people search for your services, load instantly, look professional and trustworthy, and make it dead simple for visitors to contact you.
If your current site isn’t doing all of those things, it’s costing you money every single day.
At Scout Growth Co., we build WordPress websites specifically designed to rank on Google and convert visitors into customers. Every site we build is fast, mobile-first, SEO-optimized, and built around one goal: getting your phone to ring.
Think your website might be holding you back? Get a free audit and we’ll tell you exactly what’s working, what’s not, and how to fix it.